Updated: May 18
We've seen a lot of contractors asking "should I sign up with HomeAdvisor?". To answer that question, first let's take a brief look at how HomeAdvisor works.
Customers who are looking for a contractor online do a Google search, and the search results lead them to Home Advisor as it is very popular in the contractor-lead industry.
HomeAdvisor then looks up relevant contractors in their area and forwards the lead to said contractors. If any contractors are willing to take up the lead, HomeAdvisor charges them a fee for finding the lead.
In return for the fee, HomeAdvisor provides the contractor(s) with the contact details of the customer. Once the customer and contractor are in direct contact, HomeAdvisor’s job is done.
The remaining process of sale and closing takes place between the customer and the contractor without any influence from HomeAdvisor.
All of this sounds pretty easy, right? Wrong.
We we can't recommend you go with HomeAdvisor and we have solid reasons to back up our advice. Let’s have a quick look at the advantages and disadvantages of HomeAdvisor.
The Advantages and Disadvantages of HomeAdvisor
HomeAdvisor does come with certain advantages. However, they are mostly for new contractors who are looking to make a name in the industry. Even then, the disadvantages outweigh the benefits.
The first major issue put forward by contractors lies on the ethical grounds. Contractors have to give up some of their rights to HomeAdvisor’s business. They have embedded this in their terms and agreements.
This allows them to freely use any sort of information from the contractor’s profile to promote their own website and generate backlinks.
Now, many contractors do not wish for their name to be used to promote HomeAdvisor’s business as they believe it crosses the ethical lines.
Another major disadvantage that many contractors have voiced is that most of the leads generated by HomeAdvisor are simply not worth their time.
Every time HomeAdvisor generates a lead for you, it requires you to pay a fee. This holds true even if the lead does not convert.
So, even if you don’t get any business from the lead, you are still paying HomeAdvisor for it.
But wait, theres more.
HomeAdvisor generates leads for more than just one contractor at a time. So, you have to constantly be on the lookout because if you miss the lead, someone else will take it, and you will still be paying for it.
Combining the above two disadvantages, it can be concluded that HomeAdvisor is not as beneficial as they would like you to think. Rather, it is an expensive way for business owners to get low quality leads sent to multiple contractors.
HomeAdvisor has been known to charge as much as $90 per lead, only for the contractor to call and be told by said lead that they never submitted the job in the first place.
So, is HomeAdvisor worth it?
As mentioned earlier, HomeAdvisor can be worth it for those contractors who are just entering the industry.
It can help them generate a loyal client base and make a name for themselves. However, it is still not recommended given the high cost, low quality leads, and bidding wars it creates by giving the lead to as many contractors as will pay for it.
Moreover, not all customers go to HomeAdvisor. There are many potential sales, jobs, and customers out there who do not use HomeAdvisor.
If used with other platforms, only then can it be beneficial. However, depending solely on HomeAdvisor is a BIG NO for contractors, and it is not just the contractors who have filed complaints.
There are many customers out there who have also experienced bad service and been a part of the ongoing controversy surrounding HomeAdvisor.
Both contractors and customers have claimed that HomeAdvisor uses fraudulently established websites to generate backlinks for the promotion of their services.
A backlink is an incoming hyperlink from one web page to another website. The more backlinks you have pointing back to your website, the more popular it will be, and the more organic traffic you can get to your site.
If not Home Advisor, then what?
You must be wondering if HomeAdvisor is a giant in the lead industry for contractors, what other alternatives can you turn to?
Well, there are several other platforms from where you can generate leads at lower cost, and much higher quality.
1. Facebook Ads
Apart from an easier and shorter lead form process for the customer, there are several other benefits of Facebook lead ads for your marketing strategy. These include:
Having the ability to fill out forms while on the move is what all customers want. Many people skip filling out the form on the move due to the complexities that come with form filling.
However, Facebook lead form ads make it convenient for the customers to share their details with the pre-populated forms. All the forms will be pre-populated with their information as soon as they click on the ad, since Facebook stores your contact info already.
Due to the ease Facebook lead form ads bring to filling out forms, more people are prone to convert. As a result, you get more conversions as well as a greater target base for future marketing.
Ease of access to the relevant people
People who have submitted the form once are stored in your database. You can use this data for future retargeting without having to waste time on research or targeting irrelevant people.
2. Google Ads
Google currently holds around 70% of the search engine market. This makes it a perfect tool to generate leads, given the massive size of traffic.
Use Google Ads to target keywords that the customers will type in their search bar when looking for your service.
Make sure to keep an eye on your daily budget, bidding strategy, and cost per click so things don't get out of hand. The cost for keywords is always changing based on how many people are bidding on the.
3. Optimized Website
Another thing you can do to generate leads is to optimize your website. Make it as user-friendly as possible.
Don't complicate things for the customer. Remember, people like things quick and easy.
Make it easy for them to get in contact with you. Your contact form should ALWAYS be on the first fold of your website on both desktop and mobile. Never make the visitor have to scroll to find a lead form.
Use SEO optimized content on your website so it pops up in the search results every time a customer looks for a specific contractor or service.
The font and theme of the website should not be messy. Give it a smooth and friendly look. Use light colors and make the design clean, simple, and modern.
HomeAdvisor has become pretty popular mostly because there is not much competition for it. However, this does not mean that the service they provide is any benefit for the contractor.
There are several other ways of generating leads instead of wasting money on HomeAdvisor for nothing.
Learn how to generate your own leads! Say goodbye to HomeAdvisor or agency fees! Learn how to do it yourself for one payment of $48 with our new step by step video course Blue Collar Marketing Pro! Click HERE to learn more!
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