Updated: May 18
Spring is right around the corner, and generating leads is extremely important for any contractor during the busy spring and summer seasons.
With the following three tips, you can generate a high quality leads this spring as the season changes, and consumers get ready to start home, yard, and office renovations they've been saving for all winter.
Have a strong presence on Google utilizing tools like Google My Business. This allows your business to show up on Google searches for your service offerings.
A listing on Google can increase the exposure of any business by a huge margin at no cost. Google My Business is an incredible tool to generate leads, given how Google holds 78% of the search engine market.
You need to follow these steps to make the most out of your Google My Business account to generate leads:
Connect Google My Business with Google Analytics
Connecting your Google My Business to your Google Analytics is an incredible duo which generates numerous leads
Track leads through GMB Insights
The UTM, urchin tracking module, codes can be used to track the amount of traffic coming from a Google My Business (GMB) listing to the primary domain of a business website.
Optimize a listing for lead capture
Generating leads through collecting data is not the only way to generate leads. All people using GMB can improve their listings to ensure they reach more people.
This is done by optimization of the listing by using Google AdWords and SEO friendly keywords.
Use Facebook Lead Forms ads to generate high-quality; low cost leads spending as little as $5/day. Facebook covers a big part of the digital market.
The best part is that it requires minimal effort to generate leads. Facebook lead ads provide you with a user-friendly and mobile-friendly platform allowing potential customers to share their information with you with ease.
Consequently, you are not just able to provide information to customers; you are also able to collect data for future targeting of the market.
Facebook lead form ads offer a call to action that opens pre-populated forms with all the provided information from the user’s end on Facebook. The details than can be edited and reviewed before submission
Benefits of Facebook lead ads
Apart from making filling out the lead forms easier and shorter, there are several other benefits Facebook lead ads provide, for your marketing strategy. These include:
Having the ability to fill out forms while on the move is what all customers want. Many people skip filling out the form on the move due to the complexities that come with form filling.
However, Facebook lead form ads make it convenient for the customers to share their details with the pre-populated forms.
Due to the ease, Facebook lead form ads bring to filling out forms. More people are prone to convert. As a result, you get more conversion as well as a greater target base for future marketing.
Ease of access to the relevant people
People who have submitted the form once are stored in your database. You can use this data for future retargeting without having to waste time on research or targeting irrelevant people.
Customization of forms allows you to request information specific to your needs. As a result, you can streamline your sales process and identify all the premium quality leads.
Due to its high customizability, Facebook lead ads enable you to use the format for various reasons. You can acquire either book callbacks, newsletter distribution lists, or manage quote requests.
Another great thing is that you are allowed to synchronize your lead form ads to your CRM. If you're looking for a great free CRM, we recommend Hubspot.
Use Google Ads to target consumers searching for certain keywords related to your services.
By spending as little as $10/day, you can see a steady stream of leads come in through your website.
There are four important tips that you need to keep in mind to generate leads using Google Ads. These include:
KEYWORD MATCH TYPE
Using efficient keyword match types is vital to generate more leads. When a person searches on Google, they type in the query.
The text of this query is then combined with the match type. Therefore, you need to ensure that you use a relevant match type of the keyword. You can use:
Modified Broad Keywords
Phrase Match Keywords
Exact Match Keywords
2. NEGATIVE KEYWORDS
Negative keywords are a great way to avoid unwanted traffic on your website.
For instance, if you are running a web site for health insurance, you can add negative keywords like car insurance or life insurance, etc.
in this way, irrelevant and unwanted traffic is kept away from your website.
3. AD COPY
Ad copy is another vital factor that plays a vital role in generating qualified leads.
This can be done so by putting in targeted keywords in the ad copy.
It brings advantages along with it, such as improving the Click Through Rate, which is the percentage of people that click on your ad divided by the number of people that see your ad, and also improves the quality score of the ad.
4. LANDING PAGE COPY
Your landing page copy must be engaging and relevant to what the user is searching for. For instance, if you are selling health insurance, your landing page copy should talk about health insurance.
Moreover, your keyword match types and negative keywords should be following what you have on your landing page copy.
You will never get a lead if your keyword match is health insurance, and the landing page copy has content about life insurance. It will only frustrate the user.
These three important tips or you could say tools can be used to maximize your leads this spring season. Do not miss out on your chance to let go of any potential lead just because you lacked behind in any of the tips mentioned above.
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Need help with about Lead Generation, Reviews, Website Design, Chat Bots, SEO, Paid Ads, Google My Business, or other forms of online growth, feel free to reach out to us at Info@bluecollarhacks.com, or by submitting the contact form on our homepage.