Updated: May 18
So you have a solar company, but you're not exactly sure how to drive website traffic, get high quality leads, and make sales. If that's you, you're in the right place!
In this short blog, we'll break down exactly how to set up your website, drive traffic, and convert traffic into leads.
STEP 1: Your Website
Your website is the cornerstone of your online presence. The online success of your solar company will rise and fall depending on your website's design, strategy, and flow.
When creating your website the first thing to consider is what is your main goal in having a website? More than likely, your goal will be to generate quality leads that will lead to sales.
As a result, your website should be designed around accomplishing this goal. Clearly communicate your offer, make it as easy as possible for visitors to submit their info, and install your Facebook pixel code to make sure you can retarget interested visitors that did not convert the first time around.
STEP 2: Driving Traffic
Solar is an extremely competitive industry when it comes to running targeted online ads. As a result, it's very important to make sure you're driving highly targeted traffic and using a strategy that will allow you to out market the competition, even if your marketing budget is lower.
When working with our solar clients, we've found the best strategy for generating high quality traffic that converts into low cost leads, is running targeted Facebook Conversion ads.
A common mistake we see is that people run "traffic" ads on facebook instead of "conversion" ads. While traffic ads ads can be fantastic, we use them often, conversion ads allow us to target people who have a higher likelihood of submitting a lead form based on their past activity on Facebook.
Think of it this way, traffic ads will get more clicks to website, but conversion ads will get you higher quality clicks.
We strongly recommend testing them both, but from we've seen, conversion ads can really kill it when it comes to solar campaigns.
In summation, take time to evaluate your online goals, build your website around them, and test out driving traffic with Facebook traffic and conversions ads. See what works best for your business, lock in a strategy, and scale it.
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Need help with about Lead Generation, Reviews, Website Design, Chat Bots, SEO, Paid Ads, Google My Business, or other forms of online growth, feel free to reach out to us at Info@bluecollarhacks.com, or by submitting the contact form on our homepage.