Updated: May 18
Here at BlueCollarHacks.com, we've helped several hardscape and landscape business owners generate high quality leads at extremely low costs. In fact, the hardscape and landscape industries have quickly become two of our favorites to work with! Below our some of our tips and tricks that you can use to start seeing leads come in this spring.
1. High Quality Images & Videos
Your industry is all about enhancing visual appeal and creating a beautiful space for people to enjoy. Use this to your advantage by taking high quality photos of your work and posting them on social media, your website, and using them in any social media ad campaigns you run.
If you want to take it a step further, have a professional video made that showcases a few of your best projects. Videos like this are proven to increase website session duration, bounce rate, and conversions.
2. Get Active on Social Media
Your potential customers are on social media, and you should be as well. Use platforms like Facebook and Instagram to showcase your recent work, gather and showcase reviews, and interact with your community all while building your reputation online.
3. Use Facebook Ads to Generate High Quality, Low Cost Leads
Recently we've been using Facebook ads to help our Hardscape and Landscape clients generate tons of affordable leads. We're talking everything from pool installations, custom patios and outdoor kitchens to full landscape designs and small jobs like weekly yard maintenance and spring clean ups.
We do this by creating Facebook Lead Form ads. Simply go to your Facebook ads manager, click "create new ad", and select the goal of "leads".
From there, you'll need to set up some targeting. The first step is to select your location. You can target by zip code, state, town, city, county, or radius.
Once you've got your location selected, make sure to click to only target people "living in this location". This will allow you to make sure you're targeting home owners and permanent residents.
The next step you'll need to take is setting your budget. We recommend starting at around $5-$10 per day and giving it a few days to measure results. Also, make sure to look at Facebook's estimated results. if your ad says something like "this ad set may get zero leads", it's likely because your budget is too low, or you're not targeting enough people.
Next, you'll need to set up the creative aspects of your ad like images and copy. We recommend using high quality photos or videos of your best work, customer testimonials, or a high quality brand overview video. Typically, we like to use the "carousel" ad format and showcase 5-10 images each highlighting a different service.
The key is to show the homeowner how you can transforms their yard or outdoor living spaces.
Make sure that you write engaging and persuasive copy that will peak the readers interest and entice them to learn more about what you offer. Also, make sure to fill in the headline(s) under your image(s) and add a call to action button like "learn more". We find that "learn more" gets more clicks and conversions than other CTAs like "Get Quote".
Finally, you'll need to crate your lead form. This is what people will see when they click that "Learn More" button. We recommend asking for the following information.
- Phone Number
- Town or Zip Code
- "How Can We Help You?"
Once you've created your lead form, click "finish" and then go ahead and click "publish" on your ad. Facebook will take up to 24 hours to review your ad, once it's approved, it will start running.
Following these three steps should allow you to see a substantial uptick in website traffic, calls, and leads, even during the COVID-19 pandemic.
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Need help with about Lead Generation, Reviews, Website Design, Chat Bots, SEO, Paid Ads, Google My Business, or other forms of online growth, feel free to reach out to us at Info@bluecollarhacks.com, or by submitting the contact form on our homepage.